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Company Reputation on The Directory

A company's reputation is a public perception of the company and how it operates. This includes public opinions on the company's products or services or how the company treats its customers and employees. A reputation can be positive or negative, and it can change over time.

Understanding Our Company Reputation Scores

Our Company Reputation Score provides reliable and balanced ratings for businesses, especially those just starting to receive community feedback. Unlike simple systems that might show 100% from just a few votes, we use advanced statistical methods to deliver more meaningful ratings.

How Company Reputation Scores Work

Vote Collection

  • Community feedback (Kudos)
  • One vote per user
  • Votes can be updated

Calculation

  • Wilson Score method
  • 95% confidence interval
  • Statistical reliability

Benefits

  • Fair to new businesses
  • Manipulation resistant
  • Statistically sound

Example Comparisons

Votes (Positive/Total) Simple Percentage Reputation Score
2 of 2 100% 34%
20 of 20 100% 86%
80 of 100 80% 71%

Understanding Your Score

  • Scores range from 0% to 100%
  • Higher scores indicate stronger positive community consensus
  • Total votes are always shown for context
  • Scores update immediately with new votes

Company Reputation system ensures our Reputation Scores provide meaningful, trustworthy information while being fair to businesses at all stages of their journey on TheDirectory.co.zw


How To Boost Your Reputation Score

Your Company Reputation Score on TheDirectory.co.zw reflects your business's standing in the community. Here are effective ways to improve and maintain a strong reputation:

Best Practices

1. Encourage Customer Feedback

  • Add a link to your company's page on TheDirectory.co.zw to your email signatures
  • Also include the link in your company correspondence
  • Add "Find us on TheDirectory.co.zw" to your business cards
  • Share your profile link on social media platforms

2. Maintain Quality Service

  • Consistently deliver excellent customer service
  • Address customer concerns promptly
  • Follow up with customers after service delivery
  • Train staff on customer satisfaction best practices

3. Engage With Your Community

  • Respond to customer inquiries through TheDirectory.co.zw
  • Keep your business profile information updated
  • Share company news and updates regularly
  • Showcase your products and services professionally

4. Ask for Feedback at the Right Time

  • Request Kudos after successful transactions
  • Include feedback requests in follow-up emails
  • Train staff to mention TheDirectory.co.zw during positive interactions
  • Make it easy for customers to find your profile

Key Things to Remember

  • Never offer incentives for positive feedback - this violates our terms of service
  • Focus on genuine customer satisfaction rather than just collecting Kudos
  • Address negative feedback professionally and constructively
  • Maintain consistent service quality across all customer interactions

Pro Tip

Make it a habit to check your Company Reputation Score regularly and track your progress. A strong score builds trust with potential customers and helps your business grow on TheDirectory.co.zw